Maša Milovac

BEHIDE

We aspired to design an item that would be a reflection of coexistence of items, clothes and space. An item that conceals, but is, at the same time, very breezy and partially transparent

BEHIDE is a traditional piece of furniture designed for the modern home. Well acquainted with its historical antecedents, it readily accepts the changes in the character and advocates capturing the moment. Skillfully intertwined construction of wooden surface and metal line, Behide becomes a desired element in space: solid, elegant, with a touch of providence.  

Collaboration with related professions gives us inspiration and incentive to step out of the usual approach to design. In such a way, new starting points and the approach to product realization are formulated. The aim of this collaboration was to create an item that will equally contribute to fashion and product design. 

The clothes we wear reflect our character. The materials we decide to surround ourselves with, reflect our sensibility. The objects we use complete and shape our everyday life. We aspired to design an item that would be a reflection of coexistence of items, clothes and space. An item that conceals, but is, at the same time, very breezy and partially transparent.

BEHIDE emphasizes the process of undressing and concealing and enables laying clothes aside. Although it does not fully protect from view of busybodies, with its presence, it separates the space and becomes an item that creates a space of intimacy. BEHIDE, as an item, subtly points to several purposes in the domain of housing and dressing. As a design product, it links and reflects two young Croatian brands. It is a result of cooperation between designers and friends.

Designers: Andreja Bistričić, Mia Bogovac, Matea Bronić, Dora Đurkesac, Maja Merlić, Maša Milovac, Kristina Volf

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